In an age of internet shopping, eCommerce businesses have huge market potential. Many people are drawn to the convenience and luxury that online stores offer. They will buy anything from their smartphone without thinking twice about it. If you’re running your own business, knowing how to get customers’ attention is important.
E-commerce packaging is the act of creating a package for your products that are available to purchase online. There are many different types of packages, including kraft paper box packaging, plastic, fabric, and more. You want to make sure that you create an appealing packaging but also one that will protect your product.
In this blog post, we will talk about 11 tips on how you can make your e-commerce business successful with a great branding and attractive packaging.
Align Your Packaging Boxes with The Nature of Your Products
The first thing you want to make sure of is that your boxes, where the product will be placed inside, are aligned with what type of products you have. For example: if you run an organic juice company and sell fruit juices in glass bottles, then having wooden boxes for your packaging would not work well together.
Create A Unique Packaging Style
You need to stand out from all other e-commerce packages on different marketplaces or platforms. You can do this by creating a unique design that highlights your brand’s name/logo as well as the color scheme used throughout branding materials. Creating an attractive box that stands out among others will help bring new customers into wanting to buy from you.
Choose the Packaging Material Wisely
The material that you choose for your e-commerce packages should be something that is superior to others. You can do this by using strong, durable, and recyclable materials so they will last longer than other companies products in the market. One of the best types of packaging boxes in custom cardboard boxes because they are sturdy yet affordable since they don’t cost much, especially if you make them yourself (DIY).
Create a Strong Brand Identity Through Your Packaging Style
A great branding style helps attract customers into buying from you rather than your competitors. A good branding strategy includes having an attractive logo that also represents what kind of business you run or sell. It’s not just about making sure people notice your brand, but it has to have meaning as well. You can portray your brand’s message and values through packaging in an efficient manner. You can use a variety of illustrations to showcase what your brand is all about.
Make Your Packaging Communicative
A lot of people think that they have a good product or service but lack marketing strategies which makes their business fail. However, you do not need a huge budget for this. All you need is effective communication with your target group.
When thinking about promotional activities like giveaways, events, etc., consider using interesting packaging like t-shirts and other items related to what kind of products/services do you offer as well as a logo design on them because it will definitely give you great results.
Customize Away Your Boxes
Custom printing of boxes gives room for so many possibilities, including size, shape, color as well as materials. These all make them different from other products out there in the market with some kind of packaging design.
With unique colors or shapes, it may be easy to distinguish your product from others, thus increasing its value among customers who are looking around before buying something online.
Insert Something Surprising for Customers
In the e-commerce business, it is very necessary that you put a surprise element inside your product boxes. There are many elements that you can put inside the box to make it look like a gift. You can add a customized note in the boxes. This makes your customers feel that you care for them.
It is always a great idea to connect to your customers on an emotional level.
You have already won half of your battle by making customers feel special before they even start using your product. This is what makes them more likely to buy from you again in the future and recommend your services/products among their friend circle as well.
Make Your First Impression Count
Your e-commerce package is similar to an image where the first impression counts so does for packaging design when clients land on your website after searching products online according to their requirements or needs.
Good looking, appealing and attractive design with good color combination will attract potential customers towards shopping at your place instead of other websites which might be offering discounts too but lack behind in terms of looks.
Make Your Packaging Feasible for Transit
If your customer doesn’t find packaging feasible for their business, then they might go somewhere else, which will be detrimental to both of you.
Make sure that the material and size are being used in order to suit different transportation modes like courier, road, rail or air transport, etc. So, as customers can easily avail delivery services with ease.
Packaging should be designed in a way where the outer part is resistant to many factors like dust, moisture, heat shock, while the inner part has various features such as multi-wall bags protect products from shocks & vibrations during transit.
Custom-made bubble cushioning protects fragile items during shipment. Moreover, it is recommended that you use recycled paper boxes, which provide strength and durability with an eco-friendly touch.
Give an Amazing Unboxing Experience
Unboxing is a new trend that has become popular. It makes sense to give your customers an amazing unboxing experience once they purchase the product online or offline, and it will add value to their overall shopping experience, making them loyal towards you, thus creating brand loyalty for the long run.
Offer Free Shipping
In order to attract more buyers offering free shipping can boost up your sales in no time. People love offers that save money on the one hand and provide convenience on another end. Also, this way, you can stand out from the competition among various e-commerce sites that are vying for customer attention with attractive discounts & deals, etc.
The Concluding Remarks
E-commerce packaging is the first impression your customer has of your brand. It’s what they see before their purchase, and it communicates a lot about who you are as an organization.
So, choosing the right kind of package for your products will help build trust in your company while also making sure that the product arrives safely to its destination.
If you need custom packaging for e-commerce or retail use, you can contact the custom packaging companies, which make sure every detail from shape to size meets all of your needs.
