Talking about social media is endless. Especially about the content. There are many types of content that you can upload on social media. This time we discussed video content on social media.
Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends and ideas.
Come on, let’s look at the following types of video content for social media.
#1. Interview or Q&A
Informative interviews or Q&A (Q&A) are a great way to engage your audience and answer their interesting questions. Sit down with a thought leader, customer, or team member for an on-screen chat. You can prepare questions ahead of time, interview style, or collect questions from your fans.
The Q&A format also works well for solo videos where you talk live with your followers and answer the questions they’re working on. You can pre-record or try a live broadcast.
#2. Behind-The-Scene
People love to peek behind the curtains! This is a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.
An office tour, going backstage at an event you’re in, or showcasing a new product are perfect topics for behind-the-scenes videos.
#3. Product Videos
According to one study, 78% of people say their buying decisions are influenced by a brand’s social media posts. Explainer videos are a great way to highlight a product or demonstrate a specific feature. Informal social media posts can appear more authentic than ads, and encourage people to click “buy”.
#4. Live Streaming
Most platforms now offer native live streaming features and viewers eat them. Live streaming is a fantastic way to make your brand appear more transparent while increasing engagement and building relationships with your fans.
#5. Promo
Creating this kind of content is the best assignment that your social media manager would love. Everyone loves promos! Offer exclusive offers to your social media followers and grab their attention with a catchy video promoting a sale or promo.
#6. Repost Content Owned by Followers
We understand — creating video content for social media takes time. Let your loyal fans work hard by sharing some of their own content. You can run contests to collect user-generated content, reach out to influencers, or view videos posted by your fans organically.
Take advantage of your followers’ FOMO by posting videos from your own events, or events you attend. You can record and edit a recap together, or try a live stream using Facebook Live, Twitter’s built-in Periscope function, or Instagram Live.
Offer an exclusive view of your event to viewers at home by showing what attendees can’t see. Think of a special interview with the speaker or take a peek at what’s going on backstage.
#7. Prizes and Contests
Everyone loves free stuff! Contests are a proven way to liven up engagement and there are many ways to use video to expand your reach even further.
You can (and should) make videos promoting your contest. Create a video to announce the winner or host a live stream giveaway and vote for the winner broadcast from the viewers who posted or engaged with your video.
#8. Breaking News or Trending
More than 2/3 of adults get at least some of their news from social media today! While it’s very important to exercise caution and avoid being seen as “news hijacking” (especially with tragic events), hot news and trending topics are great opportunities to jump into the conversation.
Whether it’s breaking news about your company or reactions to important events or cultural moments, videos are the perfect way to share your thoughts. Moreover, if you share it on YouTube with the right YouTube channel ideas.
Keep in mind that the hottest news videos are the best-performing video types on Twitter, because that’s where many people first see when a news or live event is taking place.
#9. Tutorial or How-Tos
Last but certainly not least are the video tutorials. This type of content is actually one of the most searched online content. While you’ll need to adjust the format (no one is going to watch a 40 minute woodworking video on Facebook), if done right, this format can be very successful.
Video Content: The Takeaways
Remember, there are many types of videos that you can upload but not all are good for your social media. It depends on the channel, audience, and brand identity that you carry.
